The first thing you’ll need, of course, is an autoresponder service. You may have one already, but if not, let’s discuss what you should look for in a provider, and which ones are the most popular.
The first criteria most people look for is price. It’s true that there are some providers that are free, but there are a couple of issues to consider when using a free service.
First of all, free providers are usually only free up to a certain number of subscribers. After that, some of them can be just as expensive as other providers, if not more so. Thus, it’s important to know exactly how much you’ll be charged once your account is no longer eligible to be free.
Second, the free providers are sometimes lacking in features compared to the more popular paid services, so you might later find that you’re missing some functionality that another provider could give you.
Third, some of the free services have a lower deliverability rate than some of the others, because they aren’t white listed by common ISPs like the big-name providers are. This means a lot of your emails could go into peoples’ spam boxes, making your emails essentially useless. If you are just starting out Mail Chimp offers 5000 subscribers for free.